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We're Xsellerate

Leading Go-To-Market Solutions

Are you tired of spinning your wheels, watching your business potential slip away? We're not just another consulting firm—we're your growth catalyst. Imagine having a battle-tested team that doesn't just talk strategy, but breathes life into your business dreams. At Xsellerate, we don't just see your business; we see your untapped potential.

Our Melbourne-based experts are laser-focused on transforming your sales and go-to-market approach from ordinary to extraordinary. We'll dive deep into your unique business landscape, uncovering hidden strengths and turning potential weaknesses into powerful opportunities. We're not here to give you another generic playbook. We craft personalized strategies that speak directly to your business's heartbeat.

Our mission? To propel you from where you are to where you've always dreamed of being. Your success is our obsession. Let's break through barriers, shatter limitations, and write your business's success story together. Are you ready to unleash your potential? Reach out now—your breakthrough awaits.

Meet our Experts

Learn more about our experts and how they open doors and help businesses, start-ups, and scale-ups achieve commercial success.

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Rob Cassidy

CEO of Xsellerate

From Startup Dreamer to Strategic Catalyst 🚀 My journey isn't just about sales—it's about transformation. I've breathed life into companies, turning bold visions into breakthrough realities. Two successful exits. $3M+ in ARR each. But numbers? They're just the beginning.

I believe in the human behind every business goal. When I engage with a client, I'm not just selling—I'm understanding. Connecting. Illuminating pathways they didn't know existed. My superpower? Seeing potential where others see obstacles.

Whether guiding a skeptical founder or unlocking a team's hidden capabilities, I'm driven by one burning conviction: Your success is my mission.

Australian innovation isn't just a dream—it's a movement. And I'm here to lead it. Ready to rewrite your story? 💡

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Dave Kenyon

CMO of Xsellerate

I’m an experienced B2B Campaign and Content Marketing Manager known for driving innovative strategies and executing end-to-end content marketing and demand generation campaigns successfully. Strategically driving demand and capturing leads for startups and scaleups with intricate, extended sales cycles. I tailor campaigns and content for every phase of the buying funnel. Being a detail-oriented project manager I have a knack for blending organization with creativity. I bringing over a decade of expertise in marketing leadership roles within B2B and HR Tech sectors, offering rich knowledge and experience.

I pride myself in fostering teamwork and collaboration across functions and external partners, as well as managing projects. My skills include creating compelling content tailored to the specific pain points and needs of the ideal buyer and company personas, including podcast production, blog writing, ebook and website content.